Cognizo alternative: BotSay and Cognizo compared
Cognizo starts at $499 a month through a demo. BotSay starts at $59, reads six engines on every plan, and prints a likely range and a test for a real change.
Written by the BotSay team.
BotSay publishes its prices and you can start today: $59, $139 or $359 a month, with six engines on every plan. Cognizo Growth is $499 a month and Pro is $999, each for 5 platforms you choose, and every Cognizo plan starts with a demo. Every fact about Cognizo here comes from its own site, read on 11 Oct 2026, and is listed under Sources.
At a glance
| BotSay | Cognizo Growth and Pro | |
|---|---|---|
| Lowest price a month | Yes: $59 | $499 |
| How you start | Yes: Sign up and pay online | Book a demo |
| Engines | Yes: 6 on every plan | 5 of your choice |
| Claude and Google AI Mode | Yes: Included on every plan | Not in the list for these plans |
| How often it reads | Every week, same questions and engines | Every day |
| Likely range on Mention rate | Yes: Printed, with the answer count | Not published |
| Test for a real change | Yes: Labelled for you | Change against the previous period |
| Sentiment | Scored 0 to 100, labelled as estimated | Scored from 1 to 100 |
BotSay costs less on every plan, and reads more engines
| Plan | BotSay | Cognizo |
|---|---|---|
| Entry plan | ||
| Plan | Starter | Growth |
| Price | $59 a month Lower price | $499 a month |
| Questions | 60 questions | 150 questions |
| Engines | All six engines More engines | 5 platforms of your choice |
| Middle plan | ||
| Plan | Growth | Pro |
| Price | $139 a month Lower price | $999 a month |
| Questions | 150 questions | 350 questions |
| Engines | All six engines More engines | 5 platforms of your choice |
A check marks where BotSay gives you more for the month.
Cognizo Growth and Pro let you choose 5 platforms from ChatGPT, Gemini, AI Overviews, Perplexity, Copilot and Grok. Every Cognizo plan starts with a demo. Enterprise has a custom price.
- Entry plans. Cognizo Growth is $499 a month for 150 questions on 5 platforms you choose. BotSay Starter is $59 a month for 60 questions on six engines, and BotSay Growth is $139 for 150.
- Middle plans. Cognizo Pro is $999 a month for 350 questions on 5 platforms you choose. BotSay Scale is $359 a month for 400 questions on six engines.
On Growth and Pro, Cognizo's platforms to choose from are ChatGPT, Gemini, AI Overviews, Perplexity, Copilot and Grok. BotSay asks ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Google AI Mode on every plan, so Claude and AI Mode come with every BotSay plan. Cognizo's plans include articles each month: 8 on Growth and 20 on Pro.
BotSay prints a likely range and a test for a real change
Cognizo lists daily tracking on every plan and shows each change against the previous period of the same length (metrics). It publishes no likely range for any figure and no test for when a change is real.
BotSay asks the same questions of the same six engines every week and compares the week with the one before. Your Mention rate comes with its likely range, the span the true rate almost certainly sits in, and the number of answers behind it. When the rate moves, BotSay runs the exact test on both weeks and labels the change as real once it clears their combined uncertainty. Share of voice, Average rank, Your pages cited and Sentiment show each week's figure and how it moved. Below, an invented brand's two weekly ranges sit clear of each other.
The figures as a table
| Week | Mention rate | Likely range (%) |
|---|---|---|
| Last week | 27.8% | 25.1 to 30.7 |
| This week | 34.0% | 31.1 to 37.0 |
Example, using an invented brand
The full method is on How we measure. Your reading arrives in the weekly email.
BotSay ranks the work by how many questions it could win
Cognizo's Weekly Actions pick the moves it judges most likely to move your visibility, and give similar actions lower priority after you dismiss one.
BotSay's action list gives each item the number of your questions it could win, with the answers that show it:
- Pages to write: topics where rivals are named and you are not.
- Places to be mentioned: the review sites, communities and publishers the engines lean on, and whether you are on them.
- Quick decisions: small choices that make your numbers more accurate, like confirming which sites are yours.
Once you publish, BotSay follows the questions that work was meant to win and labels the change in Mention rate when it is real.
What you gain with BotSay
- Published prices from $59 a month, and you can start without a demo.
- All six engines on every plan, Claude and Google AI Mode included.
- A likely range and answer count on your Mention rate, and a label when a change is real.
- A list of work sized by how many questions each item could win.
Sources: 3 pages on www.cognizo.ai, docs.cognizo.ai and help.cognizo.ai, each read on 11 Oct 2026
- www.cognizo.ai/pricing does not publish: a self-serve sign-up; a likely range for any figure; a test for when a change is real; supports: Cognizo asks you to book a demo for every plan; Cognizo Growth and Pro let you choose platforms from ChatGPT, Gemini, AI Overviews, Perplexity, Copilot and Grok; Cognizo Enterprise has a custom price; Cognizo lists daily tracking and sentiment on every plan, read on 11 Oct 2026
- docs.cognizo.ai/guides/metrics.md does not publish: a likely range for any figure; a test for when a change is real; a sample size behind each figure; supports: Cognizo shows change against the previous period of the same length; Cognizo scores sentiment as an average on a scale, read on 11 Oct 2026
- help.cognizo.ai/en/articles/16920498-get-started-with-weekly-actions does not publish: how many of your questions an action could win; supports: Cognizo's Weekly Actions pick the moves it judges most likely to move your visibility; Cognizo gives similar actions lower priority after you dismiss one, read on 11 Oct 2026
Your first reading runs right after setup
Find the page to write next.
Monthly plans from $59. Cancel at any time.