Everything you need to win more AI answers.
BotSay shows you the page to write next and the sites to be on, ranked by how many answers each could win, then shows whether it worked. Every week it reads your buyers' questions on six AI engines and shows where you stand against your rivals.
What is AI visibility?
AI visibility is how often, and how favourably, AI assistants such as ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Google AI Mode name your brand when people ask the questions your buyers ask. It is also called AI search visibility, generative engine optimisation (GEO) or answer engine optimisation (AEO). BotSay measures it every week and shows you how to improve it.
Example, using an invented brand
The parts of the product
Action list
What to do next, ranked by what it could win.
Read onResults
Whether the work you did paid off.
Read onWeekly reading
What changed and where you stand, every week.
Read onCompetitor standings
You against the brands you compete with.
Read onAnswers and sources
What the engines said, and the pages they leaned on.
Read onHow we measure
What each number means, and why you can rely on it.
Read itKnow which page to write next.
A short list of work, ranked by how many questions each piece could win, with the evidence behind every one.
- Pages to write. The topics where rivals are named and you are not, with the questions and the answers that show it. Most come with a brief you can copy: a title and the points to cover.
- Places to be mentioned. The review sites, communities and publishers the engines lean on, and whether you are on them.
- Quick decisions. Small choices that make your numbers more accurate, like confirming which sites are yours. Each says what it changes.
In the docs: Work out what to do next
Example, using an invented brand
See the proof it worked.
Mark the day you publish in BotSay, and it follows the questions that work was meant to win and shows you what changed.
- Before and after. The same questions, read the same way, before and after your publish date.
- Credit where it is due. See which pieces of work moved your numbers, so you know what to do more of.
- Results you can report. We show a result once there is enough to be sure of it, so what you report holds up.
In the docs: How do I read a result sentence?
Example, using an invented brand
Read every week, so every change is real.
A new page takes time to show up in AI answers. So every week BotSay reads every question on every engine, the same way, and tells you what changed, in a sentence you can repeat, with the number behind it.
- In your inbox. The reading arrives in the weekly email, so the people who only need the headline never have to log in.
- One clear sentence. You moved up, you held your place, or a rival passed you. Said plainly, with the figure and last week's beside it. On a steady week it tells you how big a change would have needed to be to count.
- The same every week. Every question, every engine, every week, each asked from the country you choose for it, so each reading compares cleanly with the one before.
In the docs: What the This week page shows
Example, using an invented brand
See exactly where you stand.
Your brand and the competitors you choose, measured on the same questions and the same engines, across five measures. Add rivals one by one, or accept the ones BotSay recommends from your website address. Ask for more recommendations at any time; nothing is added until you accept.
- One league table. Every tracked brand on Mention rate, Share of voice, Average rank, Your pages cited and Sentiment, scored 0 to 100. Sort by any of them.
- Engine by engine. See which engines favour you and which favour a rival, so you know where to look first.
- Topic by topic. Your questions are grouped into themes, so you can see the subjects you own and the ones to win next. Tidy my questions finds any that nearly repeat each other, so you can merge them and keep the older one's history.
In the docs: Compare yourself with rivals on Standing
Example, using an invented brand
Read what AI says about you.
The actual sentences each engine wrote about your brand and your competitors, and every page those answers linked to. For every answer, BotSay shows the searches the engine ran to write it.
- Grouped by question. Answers sit under the question that produced them, so you can read how each engine handles it.
- The ones to read first. Sort by how favourably you are described, so the answers worth fixing come to the top.
- Every source, counted. Which pages the engines cited, how often, and whether they are yours, a competitor's, or somewhere you could be. Among the sites that cite your rivals, BotSay marks the ones that already name you.
- Take it with you. Download every cited page, and every place to get in, as CSV.
In the docs: What the Evidence page shows
Example, using an invented brand
Your first reading runs right after setup
Find the page to write next.
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