Gauge alternative: BotSay and Gauge compared
Gauge starts at $599 a month. BotSay starts at $59, includes Claude on every plan, and prints a likely range and a test for a real change in Mention rate.
Written by the BotSay team.
Gauge has one plan with a published price: Growth, $599 a month for 600 questions, each run once a day on 6 platforms. BotSay starts at $59 a month and asks every question on six engines every week, Claude included. Every fact about Gauge here comes from its own site, read on 11 Oct 2026, and is listed under Sources.
At a glance
| BotSay | Gauge Growth | |
|---|---|---|
| Lowest price a month | Yes: $59 | $599 |
| Questions | 60, 150 or 400, by plan | 600 |
| Claude | Yes: Included on every plan | Not included; add your own API key |
| How often it reads | Every week, same questions and engines | Every day |
| Likely range on Mention rate | Yes: Printed, with the answer count | Not published |
| Test for a real change | Yes: Labelled for you | Not published |
| Sentiment | Scored 0 to 100, labelled as estimated | Positive, negative and neutral, by theme |
| What to do next | Yes: Ranked by questions each item could win | Projected impact, an estimate |
BotSay starts at $59 a month
| Plan | BotSay | Gauge |
|---|---|---|
| Entry plan | ||
| Plan | Starter | Growth |
| Price | $59 a month Lower price | $599 a month |
| Questions | 60 questions | 600 questions |
| Engines | All six engines | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Microsoft Copilot |
A check marks where BotSay gives you more for the month.
Gauge Growth is its one plan with a published price. Claude and Grok are not included; Gauge says you can add them by connecting your own API key. Enterprise has a custom price.
Gauge Growth is $599 a month for 600 questions run daily, which Gauge counts as 108,000 AI answers a month. It includes 18 articles a month and 5 seats, and covers 1 location. Its next plan, Enterprise, has a custom price.
BotSay's plans are sized for a team that wants a clear weekly reading of the questions its buyers ask:
- Starter: $59 a month for 60 questions.
- Growth: $139 a month for 150 questions.
- Scale: $359 a month for 400 questions.
Every plan reads all six engines, and the price is fixed each month.
Claude is on every BotSay plan
Gauge Growth reads ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity and Microsoft Copilot, and marks Claude and Grok as not included. Gauge's FAQ says you can add Claude and Grok on any plan by connecting your own Anthropic or xAI API key, so those answers run on your own account with that provider.
BotSay asks ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Google AI Mode on every plan, through each provider's official developer access or a licensed search-data provider. There is no key to bring and no second bill. Below is an invented brand's Mention rate on each of the six engines, and across all six.
- ChatGPT41.3%
- Perplexity37.8%
- Google AI Mode33.4%
- Gemini33.2%
- Claude29.9%
- Google AI Overviews28.4%
Example, using an invented brand
A likely range and a test, printed with every reading
Gauge Growth runs its 600 questions daily, which Gauge counts as 108,000 AI answers a month. Gauge publishes no likely range for any figure and no test for when a change is real.
BotSay prints both. Your Mention rate comes with its likely range, the span the true rate almost certainly sits in, and the number of answers behind it. When the rate moves, BotSay runs the exact test on this week and the one before and labels the change as real once it clears their combined uncertainty. Share of voice, Average rank, Your pages cited and Sentiment show each week's figure and how it moved. Below, an invented brand's two weekly ranges sit clear of each other.
The figures as a table
| Week | Mention rate | Likely range (%) |
|---|---|---|
| Last week | 27.8% | 25.1 to 30.7 |
| This week | 34.0% | 31.1 to 37.0 |
Example, using an invented brand
The full method is on How we measure. Your reading arrives in the weekly email.
BotSay ranks the work by how many questions it could win
Gauge's Action Center shows a projected impact for each action, which its docs call an estimate that helps you prioritize.
BotSay's action list gives each item the number of your questions it could win, with the answers that show it:
- Pages to write: topics where rivals are named and you are not.
- Places to be mentioned: the review sites, communities and publishers the engines lean on, and whether you are on them.
- Quick decisions: small choices that make your numbers more accurate, like confirming which sites are yours.
Once you publish, BotSay follows the questions that work was meant to win and labels the change in Mention rate when it is real.
What you gain with BotSay
- Plans from $59 a month, at a fixed price.
- All six engines on every plan, Claude included, with no API key to bring.
- A likely range and answer count on your Mention rate, and a label when a change is real.
- A list of work sized by how many questions each item could win.
Sources: 3 pages on www.withgauge.com and docs.withgauge.com, each read on 11 Oct 2026
- www.withgauge.com/pricing does not publish: a lower-priced self-serve plan; a likely range for any figure; a test for when a change is real; supports: Gauge Growth lists ChatGPT, Google AIO, AI Mode, Gemini, Perplexity and Microsoft CoPilot; Gauge Growth marks Claude and Grok as not included; Gauge's FAQ says Claude and Grok can be added on any plan by connecting your own Anthropic or xAI API key; Gauge Enterprise has a custom price and includes all models plus Claude and Grok; Gauge offers a free trial of Growth, read on 11 Oct 2026
- docs.withgauge.com/navigating/sentiment-analysis.md does not publish: a numeric scale for sentiment; supports: Gauge shows sentiment as a breakdown of positive, negative and neutral tone, grouped into themes; Gauge's sentiment is available for all Gauge customers, read on 11 Oct 2026
- docs.withgauge.com/navigating/action-center.md does not publish: how many of your questions an action could win; a likely range for any figure; a test for when a change is real; supports: Gauge's docs say projected impact helps you prioritize and is an estimate, read on 11 Oct 2026
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