LLMrefs alternative: BotSay and LLMrefs compared

BotSay and LLMrefs compared: who writes the questions, how often each reads the engines, the price of each plan, and how each shows whether a change is real.

Written by the BotSay team.

With BotSay, you choose the buyer questions and BotSay asks exactly those, on six engines, every week. LLMrefs works from keywords: you enter the keywords, and LLMrefs writes the questions. Every fact about LLMrefs here comes from its own site, read on 6 Oct 2026, and is listed under Sources.

At a glance

LLMrefs writes your questions from keywords

LLMrefs says you track keywords, not questions, and it writes the questions from them (its home page). The questions behind your figures are chosen by LLMrefs, not by you.

BotSay asks the questions your buyers ask. You add them one by one, or accept the ones BotSay suggests from your website address, and you can read every one. BotSay then asks the same questions every week, so when a figure moves, you know it moved on the questions you chose.

LLMrefs says its data is significant, and publishes no method for it

LLMrefs says its results are weighted to ensure statistical significance, and its visibility page says it manages the engines' variation through multiple runs and statistical sampling. LLMrefs' site does not publish how many times it asks each question, a likely range for any figure, or a test for when a change is real. Its getting started guide publishes no method yet.

BotSay shows its working. Your Mention rate comes with its likely range, the span the true rate almost certainly sits in, and the number of answers behind it. When the rate moves, BotSay runs the exact test on both weeks and labels the change as real once it clears their combined uncertainty. Share of voice, Average rank, Your pages cited and Sentiment show each week's figure and how it moved. Below, an invented brand's Mention rate over eight weeks, with one real change.

The full method is on How we measure.

LLMrefs runs daily and reports weekly; BotSay reads one fixed set every week

LLMrefs' plan lists weekly reports, and its FAQ says every keyword is updated in the dashboard at least once per week. Its visibility page says it runs its questions across engines daily. LLMrefs describes how it reaches the engines only as respectful, compliant access to AI engines and APIs.

BotSay asks the same questions of the same six engines every week: ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Google AI Mode. It asks through each provider's official developer access or a licensed search-data provider, with web search switched on where the engine offers it. For every answer, BotSay shows the searches the engine ran to write it, on the answers and sources view. Your reading arrives in the weekly email.

What each plan costs

• LLMrefs. One paid plan, All in One, at $79 a month for 500 questions written from your keywords, on every engine LLMrefs lists. LLMrefs marks the price Limited time only.
• More keywords. LLMrefs' FAQ says you can upgrade to add more keywords at any time. LLMrefs publishes no price for that.
• BotSay. Three plans at a fixed monthly price: $59, $139 and $359 for 60, 150 and 400 questions you choose, each on six engines. Everything is included, and the plans differ only in how many questions they read.

BotSay ranks the work by how many questions it could win

LLMrefs shows content gap insights and content and outreach opportunities. Its site does not say how it ranks them.

BotSay's action list gives each item the number of your questions it could win, with the answers that show it:

• Pages to write: topics where rivals are named and you are not.
• Places to be mentioned: the review sites, communities and publishers the engines lean on, and whether you are on them.
• Quick decisions: small choices that make your numbers more accurate, like confirming which sites are yours.

Once you publish, BotSay follows the questions that work was meant to win and labels the change in Mention rate when it is real.

Sources: 3 pages on llmrefs.com, each read on 6 Oct 2026

• llmrefs.com does not publish: a second paid plan; a price for more questions; a likely range for any figure; a test for when a change is real; how many times each question is asked; a sentiment measure; supports: LLMrefs shows one paid plan, All in One, marked Limited time only; LLMrefs says you track keywords, not questions, and it writes the questions from them; LLMrefs includes every AI search engine it lists with no additional fees; LLMrefs lists ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Microsoft Copilot, Meta AI and DeepSeek; LLMrefs sends weekly reports and says every keyword is updated in the dashboard at least once per week; LLMrefs says its results are weighted to ensure statistical significance, and publishes no method for it; LLMrefs' FAQ says you can upgrade to add more keywords at any time, and names no price, read on 6 Oct 2026
• llmrefs.com/ai-search-visibility does not publish: a likely range for any figure; a test for when a change is real; whether it asks the engines through their developer access or their public websites; a ranked list of work; a sentiment measure; supports: LLMrefs' visibility page says it runs its questions across engines daily; LLMrefs' visibility page says non-determinism is managed through multiple runs and statistical sampling; LLMrefs describes its access to the engines only as respectful, compliant access to AI engines and APIs; LLMrefs shows content gap insights and content and outreach opportunities, read on 6 Oct 2026
• llmrefs.com/docs/getting-started does not publish: a published method; a likely range for any figure; a test for when a change is real, read on 6 Oct 2026